Zingalala+: Tata Sky has a reason to celebrate!

India gets its first Personal Video Recording (PVR) by virtue of Tata Sky +, a new offering by leading DTH provider Tata Sky, a joint venture between Tata Group (80% stake) and STAR TV (20% stake). The company got the best of PVR technology from Sky (popularly known as Sky + in the West and termed as the mother of all PVRs).

The launch was appropriate for the time as India witnessed two major DTH launches, Big TV by R-ADAG and Airtel Digital TV by Bharti-Airtel. Tata Sky is using their new Brand Ambassador, Aamir Khan to endorse the new product and hoping to add at least 6 million new customers (and retain the existing base of 2 million customers) by 2012.

You might have seen the TV commercial of Tata Sky +, which speaks well about the features of Tata Sky + that includes:

1.Pause Live TV
2.Rewind Live TV
3.Record TV shows for upto 45 hrs (160 GB of storage) and play it when you want

Read this to know more about Sky +



Tata Sky + Cost:

For New Customers:

Rs 8,999 for the hardware (Digicomp) +
Rs 1,000 installation & activation charges +
Rs 50 per month Tata Sky + usage fees + (Lifetime waiver for limited period)
Cost of the channel package (Starting from Rs. 99 onwards)

For Existing Customers:

Existing subscribers will have to subscribe to any of the annual packs (Annual Base pack, Annual super saver pack or Mega pack – good retention strategy!). These packs will cost you anywhere from Rs. 2600 to Rs. 5000 + any additional pack charges (e.g. Sports Gold or Lifestyle).
Rs. 4,999 for Digicomp (if subscribed to Mega pack) or Rs. 5,999 (if subscribed to any other annual pack) +
Rs 50 per month Tata Sky + usage fees + (Lifetime waiver for limited period)
No installation charges for existing subscribers. Please remember, you need to return your old digicomp and remote to the company. There is a need to additional wiring too.
Eligibility: You should have purchased and activated Tata Sky on or before 31 August 2008
Tata Sky is available to residents of following cities:
Ahmedabad, Bangalore, Chandigarh, Chennai, Delhi, Hyderabad, Jaipur, Kolkata, Mumbai, Thane, Navi Mumbai or Pune